Playa del Carmen, Mexico (June 26, 2007) – The Riviera Maya Tourism Promotion Board today announces that Tequila Expo 2007 will take place August 16-19, 2007 in Playa del Carmen on the corner of 16th Street and Fifth Avenue. This year the third annual event will pay special tribute to the Mexican singer/actor Pedro Infante in recognition of the 50th anniversary of his death.
The Tequila Expo celebrates the significance of tequila in the Mexican national culture. The drink is equally appreciated by tourists, as research indicates that one in three visitors take home a bottle of tequila from their trip.
In recognition of his outstanding life and career, Pedro Infante will have a tequila named after him, and various artistic and cultural performances and activities will take place in his honour. Further, the Riviera Maya was a favourite paradise of his, so it is especially fitting that the destination is where he is being honoured on the 50th anniversary of his death.
“Through Tequila Expo 2007, not only is the image of a tourist destination being promoted, but also the culture of a country and one of the most important traditions of Mexico,” commented Javier Aranda, director of the Riviera Maya Tourism Promotion Board.
Easily accessible from many cities throughout the US, the 81 mile stretch known as the Riviera Maya is situated in the Mexican Caribbean in the state of Quintana Roo, Mexico on the Yucatan Peninsula coast. Beginning 11 miles south of the Cancun International Airport in Puerto Morelos, the Riviera Maya extends to Felipe Carrillo Puerto, a small town near the Sian Ka’an Biosphere Reserve. The region features the tranquility of uncrowded beaches, a vast network of underground rivers, more than 100 cenotes, the action of eco-adventure sports, including kayaking, mountain biking, scuba diving, snorkelling, trekking, birdwatching and deep-sea fishing, proximity to many of Mexico’s most significant Mayan archeological sites, the varied activities of the eco-archeological parks, plus golf courses, spas, shopping, gourmet dining and a range of accommodations to suit every lifestyle and budget.
The Riviera Maya has been named a Top Destination in Mexico for three consecutive years by Travel Weekly (2004, 2005 and 2006) and was also featured in the January 2006 issue of Travel + Leisure magazine as “The Next Riviera.”
For more information on the Riviera Maya call 1-877-7GO MAYA or e-mail info@rivieramaya.com.
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