Antigua & Barbuda launches Passion in Paradise 2007
Every day is Valentine’s Day in June
New York, NY, USA (February 14, 2007) – It will be Valentine’s Day every day during the month of June in Antigua & Barbuda as the country launches its Passion in Paradise 2007 promotion on Wednesday. After the successful launch of the 2006 Passion in Paradise campaign, the Tourism Office in the United States will launch the 2007 campaign, in conjunction with KISS FM Radio in Atlanta.
A new feature of this year’s promotion will be the Diamond Hunt, a contest intended to attract more couples to experience the allure and adventure that the twin island destination has to offer. The promotion, sponsored by Columbian Emeralds, will feature five designated love nests in Antigua & Barbuda – Nelson’s Dockyard, Shirley Heights, Wallings Dam, and Devil’s Bridge, as well as Martello Towers in Barbuda. These love nests have been cited by residents and visitors alike as being some of the most romantic respites that help to ignite passions, rekindle relationships and elicit ardent emotions and tender moments. Couples visiting Antigua & Barbuda between March 1 and June 25, 2007 are encouraged to visit one of these five designated love nests and submit a 100-word summary of their romantic experience, along with a digital photo. A winning couple will be selected as the most romantic story from the submissions and will receive a diamond band (retail value US$5000) from Columbian Emeralds.
The highlight of the 2006 Passion in Paradise promotion was the Destination Wedding Contest in collaboration with Jolie Magazine. The event, which took place at the Occidental Grand Pineapple, received significant media exposure and was attended by actress Vivica Fox, editor-at-large for Jolie Magazine. This year’s promotion will once again feature a destination wedding contest in conjunction with Jolie Magazine and Vivica Fox has already indicated that she is looking forward to this year’s festivities and plans to invite some of her celebrity colleagues.
Director of Tourism in the US Derede Samuel-Whitlock commented, “Last year’s promotion was very effective and the destination witnessed a 16 per cent increase in US visitor arrivals during the month of June, which has traditionally been a very soft month for the tourism industry. The US Team expects this year’s promotion to be even more exciting, as the official opening of the new Mediterranean Village at Sandals is also slated for the month of June.”
Antigua & Barbuda has received many accolades in the romance category, including Best Wedding Island, Highest Marriage Rate and Sandals Antigua – The World’s Most Romantic Resort.
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